Play Fair will bring new and beloved toy and pop culture brands together this February, in an interactive live event in New York.
Play Fair is launching as part of a new partnership between the Toy Industry Association and LeftField Media. The Lego Group and Nickelodeon have been confirmed as presenting sponsors.
Play Fair will take place Saturday 13th February and Sunday 14th February at New York City’s Javits Center North, and will be open to families, collectors and the media.
Play Fair will allow the public to touch, feel and interact with their favourite toys, games and entertainment brands. Fans will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music and giveaways.
“We’re humbled and thrilled to work together with TIA on Play Fair,” said Greg Topalian, president of LeftField Media. “For more than a century, TIA has gathered the professional side of the toy world together at Toy Fair, and now families, fans and collectors will finally get to experience this excitement inside their own event. Play Fair will be a space to create fun, engaging and rewarding connections between brands, their current fans and the fans of tomorrow – and to get a glimpse at new toys before anyone else.”
Steve Pasierb, president and CEO of TIA, added: “Our launch of Play Fair couldn’t come at a better time, as we’re seeing a growing number of studies and reports that underscore play’s crucial developmental benefits to children, and its impact on the happiness and well-being of adults.”