NEWS

TIA announces top toy trends of 2016

Published on: 16th February 2016

The announcement was made yesterday at the 113th North American International Toy Fair.

toyindustryassociation-480Robotics, drones, creative playthings and family-inclusive toys and games will be among the top toy trends of 2016, according to experts at the US TIA. The trade group announced this year’s hottest trends in toys and play during a packed seminar held yesterday for media and buyers at TIA’s 113th North American International Toy Fair.

“This year, the toy box will be filled with products from both ends of the spectrum. From high-tech toys to classic and outdoor-based products, there’s something for each child’s interests. The best toys hitting the market are ones that challenge kids and foster their development, all while maintaining an element of fun,” said Adrienne Appell, TIA trend expert. “While the focus is on kids, what’s noteworthy is that many elements of these toys and games encourage parents to join the activities.”

“Toys are the tools of play, and the exciting trends and toys we are seeing here today will foster endless hours of meaningful and fun play,” added Ken Seiter, TIA VP of marketing communications.

Leading up to Toy Fair, TIA’s experts collaborate with hundreds of global toy companies to identify the products and trends that will drive consumer spending on play. The toys, games and youth entertainment products shared at the trends briefing made their Toy Fair debut and will appear in stores through the holiday 2016 shopping season.

A summary of the five top trends follows:

• Tech: Drones, robots and toys-to-life

Includes: robots/robotic pets, RCs that interact with smartphones, apps that allow kids to play with physical toys in new and different ways, smart tablets for toddlers, augmented reality, wearables, flying nanodrones, etc.

• Family matters

Includes: family and board games; craft activities; outdoor games; etc.

• Ultimate creator

Includes: stop-motion technology and videography sets; food and baking sets; jewelry making, building sets, etc.

• Brain boosters/STEAM

Includes: classic toys with an educational twist; infant/pre-school learning toys; science and engineering kits that teach coding and advanced mathematical concepts; activity-based books and educational board games that teach language and culture; toys that encourage parental/educator involvement and teaching; etc.

• Coveted collectibles

Includes: novelty toys; high-quality miniature versions of existing lines; franchise collectibles; etc.

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