Tens of thousands of new toys made their debut at the Toy Industry Association’s (TIA) Fall Toy Preview held last week in Dallas.
Industry analysts called the autumn marketplace more optimistic than any show in past years, due to new toys targeted at next year’s holiday shopping season.
“The toy product we saw for 2016 looked more creative and compelling than anything we have seen in years,” wrote Gerrick Johnson, analyst at BMO Capital Markets, in his Dallas Fall Toy Preview report. “Toymakers seem more encouraged to take risks with technology and creativity. We visited 15 showrooms and were encouraged by a good crop of creative new toys.”
Fall Toy Preview 2015 grew in size and scope, welcoming a 12% spike in buyers, including representatives from big-name retail outlets like Walmart, Target, Amazon, Toys R Us, Dollar Tree, Family Dollar, CVS, Hobby Lobby, Meijer, Michaels, Kohls and AAFES.
New and developing products lines were showcased by 370 companies (+7%) in closed, open or combination booths, including Spin Master. The show also featured developmental playthings from 59 international companies (+20%) hailing from 13 countries.
The top five countries represented at the show were Canada, Australia, Mexico, the UK and the Netherlands/Hong Kong (tied). This year marked the first time that Fall Toy Preview welcomed buyers from Lithuania and Lebanon.