Tiana breaks internet record for most viewed Christmas video in 24 hours

Published on: 23rd November 2016

The YouTube star’s charity Christmas single, Snowflakes, saw a quarter of a million views in just 24 hours.

8-year-old Tiana is famous for her YouTube channel Toys AndMe, which has over 2.2 million subscribers.

Tiana’s charity Christmas single, Snowflakes, was filmed at the Paradise Wildlife park in Hertfordshire. The PWP team created a magical winter wonderland for children from the KidsOut charity. The event ended with Tiana, The Elves and Santa giving out the presents Tiana had collected for the children. KidsOut and Rainbow Trust charities will receive 10% each of the net royalties from the single.

Those Music People, founded as part of Those Licensing People, headed up by Russell Neale Anthony Dever, represents high profile intellectual property rights within the kids industry. Operating out of Studios in North Yorkshire, the company was appointed to handle Tiana Toys AndMe in September, and has since seen her first book deal, apparel contract and now a Christmas single release. A three-year book deal has been signed with Hachette Books, and her first book, Tiana the Toy Fairy, has just been published. Tiana’s clothing range is also launching on 28th November.

The Christmas video can be watched below.


What do you think of it so far…it’s the Friday Blog!

Scalextric unveils new TV campaign

Hexbug launches Mobots range

Exclusive: Lesley Singleton on media during lockdown

BTHA AGM & Industry Day to take place virtually

Larger Irish retailers to reopen on Monday

Denmark considers blocking Amazon over sale of dangerous products

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site