DC Thomson has announced that Tim Collins, head of brands, is moving on from the firm.
As head of brands since November 2009, Collins has been a driving force in the company’s wider brand development strategies. During his time at DC Thomson, Collins has invigorated The Beano brand, leveraging the exposure of the BAFTA award nominated CBBC TV show Dennis the Menace and Gnasher and forging on-trend fashion partnerships with ASOS and Dr Martens to target both kids and adult fans; resulting in three consecutive Licensing Award wins.
New projects initiated by Collins include a Bananaman live action film, stage musicals for The Beano and Bananaman and a raft of high-profile partnerships with leading organisations including Penguin Random House, The Southbank Centre, St Pancras International and INTU.
Collins also led the development of the first consumer products programme for The Broons, launching the Maw Broons Kitchen food concept and expanded Jackie into a musical tour, apparel collection and music. During his tenure, Collins has also driven new brands for the magazine business including Thunderbirds Are Go, Twirlywoos and Dangermouse.