NEWS

Time to shine for Curious Universe with Crystalverse

Published on: 11th May 2023

Curious Universe, a multiple award-winning Bath-based company, is launching new IP, Crystalverse, into the UK toy market this year.

Cystalverse Crystalverse

A sparkling fusion of toy and craft, Crystalverse opens up a new world of creative play for ages six and over with a focus on promoting imaginative play, collecting and customisation. With a unique and immersive back story, Crystalverse introduces the cute, collectible ‘Crystalcorns’ – a squad of cool, cosmic characters each with their own biography and personality.

The glittering galaxy which plays host to the Crystalcorn friends is an intergalactic playground for super stylish Kiki, chilled out Starlana and endlessly energetic Apollo who each come complete with their own in-pack collectible character card and can be decorated with the crystals included. products range from competitively priced Introductory Sets – including a baby unicorn, 150 customisable crystals and character card – through to mid-priced main character 3,000 Crystal Packs and the ultimate Twin Unicorn Packs, complete with baby unicorn, two customisable character cards and over 5,000 crystals.

“Crystalverse presents us with a unique opportunity to bring our expertise in the world of arts & crafts to the UK toy market with what we believe is going to be one of the stand-out product launches for 2023,” said John Styring, CEO of Curious Universe. “We have developed a customisable character-based range to offer consumers a collectible, creative and affordable product which combines creative play with fashion, friendship and fun – all within a dazzling new space-themed play concept.”

Launching into the UK in summer, Crystalverse will be supported by a targeted 360 degree marketing campaign incorporating digital and mainstream media, influencer outreach, high profile PR activation and in-store events.

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