NEWS

Titan partners with Mega Bloks for Hot Wheels magazine campaign

Published on: 11th December 2013

Titan Magazines is teaming up with Mega Brands to launch a special edition of Completely… Hot Wheels, the official magazine for Hot Wheels.Mega-Bloks-Hot-Wheels-Cover

Hitting newsstands on the 12th December 2013, Mega Bloks Hot Wheels products and branding will be integrated throughout the special issue of Hot Wheels magazine, including front cover integration, a double-sided branded collectors poster, a competition to win the entire Mega Bloks Hot Wheels range and an outside back cover ad.

Peter Fuller, Mega Brands European marketing manager, said: “Hot Wheels is a power property within our portfolio, with a huge fan base keen to tap into all things vehicular. This magazine takeover sees Mega Bloks Hot Wheels activity ramping up a gear, offering a whole new level of engagement to readers. We can’t wait to hear what fans think of the issue, which is set to be visually stunning with impressive content.”

The takeover issue of Hot Wheels magazine will be promoted through print advertising and online activity including newsletters, PR and social media.

Completely… Hot Wheels magazine #8 hits newsstands on the 12th December 2013.

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