Tobar acquires tooling from Bluw

Published on: 13th September 2016

Tobar has struck a deal with Bluw to buy the tooling and the IP for everything the company has produced.

Tobar-480Toy World spoke to David Mordecai, Tobar’s chief executive, to find out more.

“Having built Tobar to where it is now, and having our own products in distribution, one of the next stages for us was to do more development of our own products,” David explained. “This was always going to be a slow process, as we’re moving into an arena where we don’t have the in-house expertise. Then, out of the blue, Bluw came along. We met them at the end of March, where we first looked into taking over the company, but their financial troubles had been going on for too long to make it worth our while. Key members of staff had started to leave, and it had become very fragmented. We continued to look at the tooling however, as we thought that the products Bluw produced fitted perfectly into the toy/gift arena, which we’re trying to get into.”

With the deal, Tobar took on Bluw’s head of design, based out in Hong Kong, who liaised with all the factories. “We suddenly went from having no expertise, to having people who could do the job and who knew what was going on, plus we had all this new tooling,” David added. 

The company started to promote the new tooling at Autumn Fair last week, and has plans to do a lot more next year, with various shows. “We’re bringing some product back to market, so it will be in our warehouse in October. We’ll be exhibiting at Nuremberg in Germany and Formex in Sweden, and the other big change from all of this is that we’ll have a booth in Hong Kong in January,” he said.

For more information about Tobar, take a look at the company’s website here.


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