The company is now tackling other traders who are selling fake Robo Fish goods online. Tobar asks any partners to report suspected counterfeit goods to them immediately.
David Mordecai said: “We’re determined to ‘fight the fakes’ and I’m very proud of the results the team have achieved to date. However the job goes on and we are not complacent, as peak season approaches we will have to increase our efforts to keep these potentially dangerous goods off the shelves. We want our partners and their customers to be reassured that the toys supplied by Tobar will always be genuine. Robo Fish is set to be huge again this year, but together we can win this battle.”
Apart from the classic Robo Fish, Tobar also has six new LED fish, tropical fish and a playset. There is also a new range of Pirate Robo Fish, RC Robo Fish and new Magical Mermaids and playsets from Zuru to complement the range for the 2014 peak season.
A TV campaign on air from now until July 24th and special FSDU solutions to drive sales for 2014.