Toy and gadget wholesaler Tobar will reveal its rebrand at this year’s Autumn Fair this September.
With the arrival of new CEO David Mordecai in 2012 and new investors getting on board in 2015, the company’s aim is to be recognised by the consumer as well as retailers. Tobar is not only rebranding its logo but will also be making the new logo visible on the front of its packaging, making itself known to its customers for the first time since launching in 1973.
The new logo was created by the Tobar in-house design team led by senior graphic designer, Bob Whitby who has been with Tobar for over nine years. It has been changed to reflect a focus on its own brands such as Animigos and the fact that it is entering the world of licensing with its new range of edible bug products and games called Bush Grub, officially licensed by I’m a Celebrity, Get Me Out of Here.
David commented: “Despite being in business for over 44 years, Tobar has remained the toy company that consumers have never heard of. We want that to change and so moving forward, our brand will be more visible. We hope that in time, consumers will come to recognise our logo and understand that they are buying into our values and ethics, as we strive to work with accredited suppliers and have all products safety tested.”
At Autumn Fair this year Tobar will be showing a wide range of products including its best-seller brainteaser game Time Shock! alongside its new Duck and Frog Umbrellas, Solar System Planetarium, and My First Post Office.