WORLD NEWS

Toikido and YuMe Toys announce international partnership for Among Us

Published on: 8th March 2021

YuMe Toys will distribute official Among Us branded toys across the US, Canada, EMEA, Asia Pacific and Japan.

Award-winning global toy brand YuMeToys has announced a new partnership with Toikido to distribute official Among Us branded toys internationally. Joining the previously announced partnership with PMI, which will distribute a variety of collectible figures, playsets, action figures, stampers, key chains and plush products, the collection from YuMe will include plush, feature plush, capsules, costumes and seasonal items that will be available soon.

The popular online multiplayer game Among Us was the most downloaded game of 2020, with half a billion users last November, according to SuperData. Among Us is currently available on iOS, Android, Nintendo Switch and  PC, with further releases and updates planned for later this year.

“Among Us offers the perfect mix of fun, social factors and amazing characters,” said Darran Garnham, founder & CEO of Toikido. “Toikido is passionate about giving fans what they love without compromising quality and YuMe Toys is the ideal partner to deliver this.”

“We’re excited to partner with Toikido to be part of the Among Us gaming phenomenon”, added Michael Kwan, CEO, YuMe Toys. “The demand for product from the fan community can be seen through the impressive meme culture and millions of Twitch followers. The YuMe team has responded swiftly to the games’ popularity and is proud to bring this unique toy range to the fans in record time”

The first Among Us toys from YuMe and Toikido will be available to the public at selected retailers across the US, Canada and Europe from June 2021.

For business enquiries for the U.S. and Canada please contact Darryl Lai: darryl.lai@maxx-marketing.com. For all other business enquiries please contact Felipe Noriega: felipe.noriega@maxx-marketing.com.

RECENT ARTICLES

Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up