NEWS

Toikido partners with P.M.I and Character Options on Piñata Smashlings launch

Published on: 8th December 2022

The Piñata Smashlings ‘Piñataverse’ will span animated content, gaming, toys including plush, collectibles and play sets, trading cards, books and much more, all arriving from summer 2023.

Pinata SmashlingsThe innovative and fast-growing entertainment company Toikido has partnered with P.M.I and Character Options to deliver Piñata Smashlings, an immersive and captivating IP it says is set to become one of 2023’s most exciting children’s brands.

The first IP created solely inhouse by Toikido, Piñata Smashlings will take the gaming and toy sector by storm with a unique and exciting Roblox game already in production and a series of animated shorts, music, collectibles, trading cards, books, plush and play sets all scheduled for release next summer.

Established in 2020, Toikido is quickly gaining recognition within the kid’s entertainment industry, with its founder, Darran Garnham, and growing team renowned for the creative magic behind global success, Moshi Monster.

Underpinned by a deep character driven story, the ‘Piñataverse’ will be home to hundreds of playful characters, including Smashlings – cheeky little creatures – and playful Piñatas, all of whom love to have fun and are always on the lookout for new Smashling arrivals. From the Rainbow River to the Rumble Jungle, players will be able to climb to the highest peaks or dive deep below the seas in search of precious Piñata Pods and many hidden treasures, bringing the colourful Piñataverse to life.

Both the Roblox game and toy launch will be supported by a multi-channel approach with a strong influencer strategy at its core. With over 50 Smashlings to collect in series one, this rich IP will allow for plenty of unique characters for retail promotions, collaborations and exclusive opportunities.

Darran Garnham, founder and CEO at Toikido, said: “Piñata Smashlings is the first toy IP launching on Roblox which is simultaneously supported by a physical toy offering. Both game and product are being developed together to enrich engagement. Piñata Smashlings will be one of the first brands to attach codes redeemable within Roblox to every physical product, truly connecting the offline physical with online digital.”

“We believe Piñata Smashlings is a wonderful, fresh IP with an opportunity to provide something unique,” Darran added. “I am excited by the potential of our products and thrilled to be working with two of the industry’s best partners in P.M.I and Character Options.’’

Boaz Dekel, founder, CEO and chairman of P.M.I, added: ‘’Working with Darran and the Toikido team is a wonderful experience. After the successful partnership on Among Us and Gang Beasts, we are extremely excited to be a part of Piñata Smashlings and cannot wait to bring this fantastic IP to market. We are investing in creating a colourful, fun, and fresh toy line suitable for Piñata Smashlings, while also ensuring all packaging is sustainable.’’

For more information, visit www.toikido.com, and read Toy World’s article on the development of the Piñata Smashlings concept here.

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