LICENSING NEWS

Tomy announced as master toy partner for Kazoops

Published on: 20th January 2017

The company will produce a range of plush, figures, playsets and games available from July 2017.

tomy480Underpinning the Tomy range are play patterns that link directly to core attributes and storylines from the Kazoops episodes. The toys will have playability and interactive features.

Patrick Egerton, executive producer, Cheeky Little Media, commented: “It’s extremely exciting to partner with Tomy on Kazoops. Their enthusiasm and understanding for what we’ve set out to achieve with the show, and their strong track record for innovation, make them a dream partner for us. We’re really looking forward to the collaboration.”

Mark Foster, executive vice president of Tomy Europe, commented: “We at Tomy are delighted to be chosen as the master toy partner for this terrific property. As soon as we saw Kazoops we knew it was the perfect fit for us. Monty’s inquisitive twist on the world, and his journeys into his own imagination accompanied by delightful characters, are something really fresh. Monty and his adventures lend themselves to a great, innovative range of toys where we can continue to explore a breadth of play patterns for years. We are very excited about the possibilities we can explore and look forward to partnering with Fusion and CLM as Kazoops inevitably goes from strength to strength across Europe.”

Gail Mitchell, managing director, Fusion Agency, explains: “Kazoops fans will be able to get their hands on the plush line that will feature Monty and Jimmy Jones and three adorable imaginary companions from July 2017. We will initially launch in the lead territories of UK and Australia, with additional key territories aligning the toy launch with free to air broadcast or where demand has built off the back of Netflix”.

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