Consumers will be able to throw a few punches with a Borg and battle against local amateur boxing champs. There is also the chance for two consumers to win a special limited edition gold Battroborg robot in each store.
James Cokell, Tomy brand manager, said: “Battroborg is promising to be the ‘must-have’ boys toy this Christmas, it’s a great mix of family fun and technology. We’re really excited to be working with The Entertainer to reach out to consumers by demonstrating the product in full battling action. Being able to battle against top boxers for the chance to win limited edition golden Battroborg is sure to be a big hit with kids of all ages, too.”
To support the retailer campaign, Tomy has a planned marketing programme of TV product placement, blogger reviews and competitions which will run throughout the launch and the key Christmas buying period. Social media activity will include Twitter and Facebook posts, competitions and giveaways.
Stuart Grant, buying director from The Entertainer, said: “Working with Tomy to promote Battroborg in our stores provides another reason for consumers to visit in the run-up to Christmas. The Christmas boys’ toy market is a battle in its own right and we think Battroborg is a heavyweight contender.”
Tomy has invested heavily in Battroborg; the Battroborg Trainer app and dedicated Battroborg website are natural additions to the toy.
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