Tomy announces launch of Ania Animals

Published on: 2nd March 2017

tomy 100The brand will officially launch in A/W 2017.

Ania Animals has been added to Tomy’s portfolio of brands. The new range will appeal to animal-loving, adventurous kids as they collect creatures from around the globe to explore the arctic, ocean, forest, grasslands and prehistoric age.

Ania Animals offers its fans the chance to experience ‘Adventures in Motion’ as each animal moves like its real counterpart, allowing children to use their imagination and story-telling skills for added play value.

There are over 30 animals available to collect in the 2017 range as well as a number of different themed adventure sets, allowing the animals in your collection to reside in their native habitats. The adventure sets come complete with articulated animals and a detailed play environment.

The brand will officially launch in autumn/winter and will be supported by Tomy with an integrated marketing and PR campaign including support across digital and social platforms, editorial promotions and partnerships. The brand’s in-store presence will be enhanced with merchandising solutions for key retailers.

“We are very excited to announce the launch of Ania Animals to the UK, a nation of animal lovers,” said Camilla MacQueen, UK brand manager. “The new range will appeal to adventurous pre-schoolers and with its affordable price point is sure to be a hit with parents alike. We hope to replica the huge success Ania has had for Tomy in Japan in the UK market and are confident that we can do so with the full strength of our PR & marketing team behind the brand to ensure a strong opening performance.”


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