NEWS

Tomy’s new Incredibles Lamaze toys available now

Published on: 19th July 2018

Tomy’s Lamaze brand brings the Disney Pixar property to the infant category for the first time in 2018.

Tomy International has introduced its all-new line of Lamaze developmental infant toys featuring characters from Disney Pixar’s Incredibles films, marking the first time since The Incredibles property debuted in 2004 that the characters will be available as infant toys.

With Incredibles 2 currently playing in UK cinemas, Tomy’s Lamaze brand has introduced a full line of toys, all created in conjunction with child development experts, including teethers, Clip & Go’s, a playmat and shape sorter.

Peter Henseler, president of Tomy International, commented: “We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award-winning Lamaze toy brand. The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon. We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls