Tomy’s Lamaze brand brings the Disney Pixar property to the infant category for the first time in 2018.

Tomy International has introduced its all-new line of Lamaze developmental infant toys featuring characters from Disney Pixar’s Incredibles films, marking the first time since The Incredibles property debuted in 2004 that the characters will be available as infant toys.

With Incredibles 2 currently playing in UK cinemas, Tomy’s Lamaze brand has introduced a full line of toys, all created in conjunction with child development experts, including teethers, Clip & Go’s, a playmat and shape sorter.

Peter Henseler, president of Tomy International, commented: “We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award-winning Lamaze toy brand. The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon. We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”