Tomy develops mobile app to make field sales easier

Published on: 25th November 2013

Tomy has developed a groundbreaking mobile app for its field sales agents to aid the buying process.New-TOMY-Logo-300

Recognising the need to get information from the customer services team in to the hands of the field sales agents when they were meeting with customers, Stuart Kahn, IT Manager for Tomy, worked with intelligence to develop the mobile sales app which is compatible with iPad, Windows 7, Windows 8 and Android devices.

Designed to enable the sales agent to effectively create a sales order, the app is simple to use, provides real-time information when connected to the internet, gives centralised customer information, and integrates with SAP.

Stuart Kahn comments: “It’s early days, but we’re expecting higher value sales as a result of the mobile app. The up-to-date inventory information maximises Tomy product on shelves so should any line be on-back order then we can suggest an immediate replacement. The customer service team can concentrate on providing good service and the sales team on making sales.”

The app went live in September and has since been rolled out across the UK and Europe. Today, 80% of Tomy’s European sales force are using the app, and there’s strong interest from Tomy US to adopt the app to meet their requirements too.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Hasbro retains master toy licences for Disney’s Star Wars and Marvel brands

Wow! Stuff’s Harry Potter Invisibility Cloak wins Innovation Award

Bob Iger to step down from Disney

Toy Industry members raise funds for Braintrust charity

ParcelHero issues advice to ease coronavirus impact

Toy Association announces new members at annual General Meeting

eOne names new licensing partners for PJ Masks in the US

Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak