Tomy develops mobile app to make field sales easier

Published on: 25th November 2013

Tomy has developed a groundbreaking mobile app for its field sales agents to aid the buying process.New-TOMY-Logo-300

Recognising the need to get information from the customer services team in to the hands of the field sales agents when they were meeting with customers, Stuart Kahn, IT Manager for Tomy, worked with intelligence to develop the mobile sales app which is compatible with iPad, Windows 7, Windows 8 and Android devices.

Designed to enable the sales agent to effectively create a sales order, the app is simple to use, provides real-time information when connected to the internet, gives centralised customer information, and integrates with SAP.

Stuart Kahn comments: “It’s early days, but we’re expecting higher value sales as a result of the mobile app. The up-to-date inventory information maximises Tomy product on shelves so should any line be on-back order then we can suggest an immediate replacement. The customer service team can concentrate on providing good service and the sales team on making sales.”

The app went live in September and has since been rolled out across the UK and Europe. Today, 80% of Tomy’s European sales force are using the app, and there’s strong interest from Tomy US to adopt the app to meet their requirements too.

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