LICENSING NEWS

Tomy expands licensing portfolio for impulse toys

Published on: 24th July 2015

Tomy has added to its portfolio of big-brand children’s entertainment licences for its Impulse range of collectible toys.

Light-Saber-keyrings-wordpressIt will launch a collectible range from brand licences including; Star Wars, Marvel, Teenage Mutant Ninja Turtles, Disney, Hello Kitty, Sonic Boom and Nintendo.

Customers can expect to see new additions to Tomy’s blind bag and other Impulse range packaging formats, which will launch in late 2015, including movie-inspired collections.

A popular collectible is the Star Wars light-up light sabers. There are six to collect and they include an illumination feature and keyring attachments.

The Disney Princess Cute Buildable Figures are a range of construction toys. There are 10 of these four-part figures to collect. Based on the same format are the Disney Cinderella Buildable Figures, with six to collect.

The Teenage Mutant Ninja Turtle Collection Pack features all the hero characters, in a range of concepts including figure keyrings, badge studs, bike valve caps, pencil toppers and stand-alone half-bust figures.

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