Threepipe’s specialist Amazon division, Emergent Retail, is now supporting the toy company in Germany. 

Following a successful 2019 supporting the Tomy business on Amazon in the UK and France, Threepipe’s Amazon specialist division, Emergent Retail, will now support the toy company in Germany.

The Emergent Retail team will work across Tomy’s entire product portfolio to improve organic visibility, while at the same time restructuring AMS activity to increase campaign granularity and improve budget efficiency to drive incremental sales from new audiences.

Emilia Hogan, Tomy EU Amazon lead said: “We have been hugely impressed by the Emergent team’s impact on our Amazon business last year and we are excited to bring that expertise into our German business too.”

Joanna Lambadjieva, managing partner, Emergent Retail added: “We are delighted to increase our scope of work with one of the world’s most iconic toy companies. Our focus is very much on driving new customer acquisition for the Tomy brands as well as ensuring that customers searching for Tomy products can find them quickly.”