Aware of the support and input from the nation’s many self-acclaimed writers, Tomy felt it important to show their appreciation for those regularly posting comments about its products, acknowledging the value these bloggers add to Tomy’s social media campaign.
The logo is awarded to those bloggers who have worked with Tomy over six months, meeting a series of criteria covering reliability, accuracy and the ability to entertain and inform an audience. To date, six bloggers have been awarded the badge, which they can display on their blog sites.
Joanne Gray, marketing director at Tomy, said: “The blogging community has become a strong force in influencing consumer purchasing decisions. Blog writers are able to put forward objective and relevant reviews which parents take seriously. The Tomy accreditation badge is a way to give credit to these bloggers and to provide their readers with reassurance that the source is trustworthy.”
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