Tomy launches ‘Britains got talent’ campaign

Published on: 26th March 2013

Britains Farm Toys has launched a nationwide competition to find a farming star to be the face of their 2014 toy collection.high-res-Britains-logo300

The aptly named ‘Britains got talent’ competition, supported by the NFU, will launch over the Easter weekend, and is open to children aged 5–9 years old who love farming and farm toys.

Competition flyers will be distributed via the NFU at selected events throughout April and there will also be a downloadable entry form available from launch on the NFU’s website. The winner of the competition will feature in the 2014 Britains toy catalogue and also receive a pack of Britains Farm Toys to add to their collections at home.

Emilia Lawes, sales and marketing manager of Agriculture at Tomy Europe, said: “We’re really excited to have the NFU supporting this competition and we’re looking forward to seeing the entries come in. No one knows farm toys like the children and collectors, so this is our way of thanking them for their support and giving them the opportunity to get more involved.”

This campaign marks the beginning of a plan of year-round activity for Britains with the NFU which will also see Britains supporting the NFU’s Let’s Talking Farming Roadshow and Farming Delivers campaign this Summer.

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