Tomy launches hunt for Britain’s Super Tots

Published on: 10th July 2014

Tomy has launched a search to find five toddlers with ‘super-human’ play ‘powers’ to become official representatives for the brand.Tomy300-1kidB

The campaign will celebrate ‘kid-powered play’ and how the right toys can provide endless play possibilities with the child in control of the play, coming back to play again and again in different ways.

Following a survey run on Facebook in which over 800 parents responded, Tomy found that over 50% of responses chose ‘highly involving’ as the most important feature for a toy. Parents want a toy that will expand the imagination of their child and one that has longevity which means providing multiple ways to play. Watching children at play is the best indication of whether a toy lives up to its reputation or not. It also provides important insight for toy designers when considering future developments and new lines.

Tomy knows that Super Tots will put toys through their paces using their imagination and range of skills. Whether they are pretending to fly through cavernous mountains, or deep sea diving in the bath, whatever the type of play, toys need to be durable, fun and create inspiration.

Children that show astonishing skills and a knack for having fun are being urged to come forward and showcase their talents in one of the five Super Tot categories by sending in a few action photos. In return the chosen Super Tots will have the opportunity to try out toys and work closely with the brand.

Super Tot Categories:

  • Musical Marvel has an extraordinary ear for sounds and music.
  • Electro is an electronic toy pro with signs of being a technology genius.
  • Major Splash loves a laugh in the bath and demonstrates superb water skills.
  • Super Zoomer is a mover and a shaker, always on the go.
  • Professor Puzzle is an intellectual with a knack for problem-solving.

Winners and their skills will be posted on Facebook and their exploits and adventures whilst toy testing will be documented over the coming months.

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