The new mat provides children with creative mess-free fun.
Thomas & Friends has welcomed a new product to its consumer products portfolio: the Aquadoodle from Tomy. The new product, previously the Aquadraw, one of the brand’s best-selling lines, allows children to create train track effects with the Thomas roller and the easy grip pen.
Children can soak the water tray, place the Thomas roller over the pad and then run Thomas over the mat to see train tracks appear. Little engineers can also draw their own designs with the pen and use the fun character images around the mat as a source of inspiration.
The product launch has strong listings in Argos, Smyths and Toys R Us and is being supported by an extensive TV advertising campaign from mid-September, in the lead up to Christmas.
Zoë Knight-Smith, associate licensing manager, consumer products EuRoMEA, Mattel & HiT Brands, commented: “We are delighted to be working with Tomy to launch this key arts and crafts item from Thomas & Friends, and we look forward to developing our partnership further in the future by extending the Aquadoodle product range.”