Tomy named as master toy partner for new eOne property Ricky Zoom

Published on: 20th September 2018

Tomy joins a strong line up of broadcast partners for the new animated pre-school series.

Ricky Zoom will be showcased at this year’s Brand Licensing Europe and MIPCOM.

From the producers of PJ Masks, Ricky Zoom is a CGI action comedy adventure series that follows the adventures of Ricky, a little red motorbike with a zest for speed. The show is all about friendship, family and learning to stand on your own two wheels. A born leader, Ricky is joined by an enthusiastic group of young bikes, Scootio, Loop and DJ, who live in Wheelford, a town tailor-made for bikes because here, the bikes are the people.

Ricky Zoom debuted at Annecy International Animation Film Festival earlier this year, and broadcasters are lining up to air the show across multiple territories. Gulli in France, RAI in Italy and Discovery Kids in Latin America are already on board, with the first series set to premiere from spring/summer 2019. Building on the solid broadcast platform, eOne is now assembling the consumer products programme and has recently appointed Tomy International as global master toy partner, with products set to launch from autumn/winter 2019.

Peter Henseler, president of Tomy International, commented: “We are honoured and excited to have been chosen as global master toy partner for Ricky Zoom. The content is highly original and lends itself perfectly to creative, character-driven toy design. Our global team is building out an innovative product portfolio designed to bring all the excitement, adventure and fun that Ricky Zoom and his Bike Buddies experience in the show to life for kids around the world.”

Olivier Dumont, president, family & brands, eOne, added: “Ricky Zoom is part of our strategic focus to build properties around prime original content produced by the very best talent in the business and the reaction to the show so far has been incredible. Securing Tomy as global master toy partner and top tier broadcasters at this stage demonstrates the confidence that people have in Ricky Zoom, and we look forward to meeting partners at key trade shows that can harness the potential of the property and bring it to a global audience.”


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