Tomy has launched a heavyweight strategic communications plan to support its Aquadoodle, Molang and Toomies collections.

The new campaigns have been rolled out to target consumers through TV and digital advertising. The television campaign to support its pre-school and toddler ranges is the largest for the brand to date.

Tomy Toomies will be supported with 150 TV spots for its Foam Cone Factory and Spinning UFO. The campaign is being aired for three weeks before and after Easter to reach pre-school parents and gift-givers. The brand will also be supported with an online media rich advertising campaign that’s estimated to deliver 1.2m digital impressions, as well as a digital takeover on parenting website, Made for Mums.

Tomy’s Aquadoodle collection has also seen huge investment with a targeted TV campaign that is airing over a three-week burst, including the bank holiday weekend. The campaign highlights the Super Colour Deluxe and Peppa Pig and is set to deliver 150 TVRs. In addition to TV, Tomy has supported the collection with video on demand reaching over 350,000 viewers.

Tomy is also supporting Molang with a targeted influencer gifting. Leading influencers including YouTube stars will be gifted with exclusive Molang Easter hampers, featuring hero SKUs and new releases.