Tomy set to bring back Doodle Bear

Published on: 21st April 2020

Tomy unveils new Doodle Bear range including 25th anniversary bear with digital features.

Commemorating 25 years of doodles, Tomy is bringing the original Doodle Bear back from the 90s by launching the 25th Anniversary Doodle Bear.

Featuring a denim pattern reminiscent of the original Doodle Bear prints, the 25th Anniversary Doodle Bear bridges the gap between digital and dimensional play with an accompanying free to use Doodle Bear Studio App. The app allows children to bring their doodles to life, by customising the background with pre-loaded stickers, or using the pencil tool to create additional fun digital drawings. Kids can even record a message. When ready, the finished piece of art can be saved and shared online with friends. Then parents can pop the bear in the washing machine and the fun can start all over again.

The brand-new range also features three more Doodle Bear characters, which are also compatible with the Doodle Bear Studio app. The new characters include; Chef Doodle Bear, Doodle Chihuahua and Doodle Baby Bear. There will also be a Doodle Bear Marker Set available, for multi-coloured fun with different pens and stencils.

The whole range is suitable for ages three years and up. The Chef Doodle Bear, Doodle Chihuahua, Doodle Baby Bear and the Doodle Bear Marker Set are available now, while the 25th Anniversary Doodle Bear will be available from June.


something to look forward to

Ship just got real …it’s the Friday Blog!

Giochi Preziosi confirms Julia Cake as new UK country manager at Flair

Updated Toy World Recruitment round-up

Autumn Fair announces Covid guidelines for this year’s show

John Lewis focuses on classic toys for Christmas 2021 top tips

Toymaster teams up with The Good Play Guide

Story House Egmont launches Paw Patrol Extra

Places filling up fast for Toy World x Kuehne + Nagel shipping webinar

Character Options all set for Character Kidz Big Weekend

2 Way Words spells out success at retail