Licensing agency Licensing Link has brokered key agreements for the brand.
Tomy UK has signed a Pan-European and Australian master toy licence for Molang. The first products to market will be a range of plush and collectible characters in spring/summer 2017, followed by figures and playsets in autumn/winter 2017.
Mark Foster, executive vice president at Tomy Europe, commented: “We are delighted to be European and Australian master toy partner for Molang. When Millimages first shared Molang with us, we immediately fell in love with the property’s loveable characters and core values of happiness and friendship. This inspiring collaboration has sparked a fantastic toy collection ranging from plush to playsets, designed to bring the magic of Molang to life for children across Europe.”
In addition, Aykroyds and TDP Textiles are on board for nightwear and underwear for children and adults with products launching from spring 2017.
Ian Wickham, director at Licensing Link, added: “Molang really is gathering momentum at pace and we’re delighted to have Tomy and Aykroyds TDP on board for key launch categories. The initial TV series goes from strength to strength, having now been sold into over 150 territories, with a second currently in production on the back of pressing broadcaster demand based on viewership. Additionally, content engagement on the social space has exploded with millions now watching on YouTube alone. The future really does look very exciting indeed.”