Award-winning Lamaze items, time-saving products from Boon, and innovation from The First Years to appear on stand B050, Hall 11.2.

Visitors can view characters from Lamaze’s award-winning Clip & Go toy segment, plus other activity toys launching in 2019 that provide ‘The Right Toy at the Right Time’, and are endorsed by development experts both in the US and the UK. Lamaze will also be unveiling a new category next year that will be available at a lower price point, with the aim to introduce the brand to new consumers through impulse purchase.

Tomy has also announced that Freddie The Firefly is the winner of the Consumer award World of Kids toys (Toys for babies and small children) and will be on display as part of the existing line up.

Boon will continue to lead the way when it comes to nursery essentials, with more additions to its collection of innovative, designer and contemporary baby and toddler products. The stylish and affordable range appeals to modern parents with over 100 products that are designed to save time whilst making parenting easier.

Looking longer term, The First Years has been a trusted brand for more than 60 years and helps parents prepare for the unpredictable moments life throws at them on the journey of parenthood. The brand has a rich heritage of bringing innovative products to market that support parenting. Tomy has a number of innovations to share for 2020, in which it has seamlessly blended innovation with a sleek design that sets The First Years apart and paves the way for more innovation going forward.