Tomy UK reassures trade amidst Brexit uncertainty

Published on: 21st January 2019

Ahead of London Toy Fair, Tomy UK is sending a message of reassurance in the face of potential instability related to Brexit.

The message has been issued as the business puts in place a solid contingency plan enabling Tomy UK to maintain distribution to its customers.

As a short term solution, Tomy UK is moving anticipated stock requirements to a UK warehouse in partnership with distribution partner, DSV.

Mary Wood, general manager at Tomy UK stated: “Our key priority is to ensure we are prepared for any eventuality and the business is in a position to supply customers without disruption. Our customers are our absolute priority especially in light of the significant marketing and retail plans in place for Easter 2019.”

“Following a highly successful autumn/winter 2018 with core brand Aquadoodle, which resulted in temporary out of stocks due to high demand, Tomy UK will be TV advertising Aquadoodle over Easter and it will be essential to ensure we can supply stock to meet the anticipated levels of consumer demand.”

“In addition, we have a strong TV and retail campaign for Tomy Toomies ‘Sora chick’ lines including a chick-themed FSDU featuring best-selling Hide & Squeak Eggs, new musical product Beat It!, Pic n Pop, and Pop n Hatch which is ideal to maximise the Easter opportunity at retail.”

Mary added: “Tomy UK will also be ensuring continuity of stock on the new Drumond Park games which now form part of the range with annual best sellers Articulate, Logo and Rapidough all having stock moved to the UK warehouse. We are confident that our plans will allow us to ensure supply in any transition period and Tomy UK, along with its retail partners, will have a successful 2019.”

Tomy UK will be on stand 520 at Toy Fair.


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