Tomy unveils new look for toddler and bath range

Published on: 7th February 2017

Tomy Toomies will be supported with new product launches and packaging.

tomy480Tomy has unveiled a brand new identity for its toddler and bath range. Tomy’s established collection launched as Toomies at Toy Fair London. Toomies will leverage on Tomy’s strong reputation, innovation and 90 years’ experience in the toddler and bath sector. The range will also be supported with an integrated marketing strategy, new product launches and packaging.

Tomy dominated the bath category last year with its top selling Foam Cone Factory, which contributed to 22% growth of the category. Tomy also reported that its Octopals was the 9th best-selling bath toy last year and Fountain Rocket number 1, having increased sales by 50.8%.

The company will continue to further its success as the number one supplier in the bath category with three new feature rich toys including Bubble Blast Train, Spin & Splash Jelly Fish and Sandy The Sea Lion.

Tomy Toomies will be supported with a 360 marketing plan with support across digital and social channels, TV and online video, in-store merchandising initiatives and display units to support its six new product launches and the rebrand.

Camilla MacQueen, brand manager at Tomy, said: “We are thrilled to unveil the new Tomy Toomies branding in 2017, which captures the hands on fun at the heart of Tomy toys. Children naturally learn and develop through play, so we will continue to focus on fun and feature rich toys that encourage shared play and keep kids playing and engaging longer.”


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