LICENSING NEWS

Tonies adds Peppa Pig to its audio range

Published on: 21st August 2020

The new Peppa Pig Tonie will be available to purchase from 22nd October.

Tonies Peppa Pig

As part of several big launches for the brand ahead of the festive season, children’s audio system creator Tonies is adding Peppa Pig to its line-up of Tonies this October.

The Peppa Pig Tonie engages children in the world of Peppa, George and friends for over an hour of audio fun. This includes nine stories, such as Peppa Goes on Holiday and George and the Noisy Baby, with a full cast of voices, music and special effects from the much-loved TV series.

Launched in the UK in 2018 by Patric Faßbender and his friend and co-founder Marcus Stahl, the Toniebox is an intuitive speaker system that is revolutionising story time for children; it has no screens, or complicated controls. It is an easy, fun and interactive way for 3-8 year olds to engage with their favourite stories and songs – kids simply place a Tonie on top of the box and the content related to that Tonie will begin to play.

Tonies UK GM Manon Sel, commented: “We are delighted to announce this latest addition to the Tonie-Family, which is sure to excite children and fill their homes with even more audio joy this Christmas. The characters of this hit series join our ever-growing line up of both licensed and Tonie-owned figures and bolster our range of audio content.”

Over 14m Tonies and 1.5m Tonieboxes have been sold across Europe since the launch and 2020 started with the announcement of the brand’s expansion to the US – expected towards the end of this year.

The Peppa Pig Tonie (RRP £14.99) will be available to purchase from 22nd October from selected toy retailers, bookshops and via the Tonies website here.

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