LICENSING NEWS

Tonies unveils raft of new partnerships and licences

Published on: 11th March 2022

A bumper month sees Tonies welcome National Geographic Kids, Toy Story 2, Disney Lullabies, Spirit Untamed, Cars 2, Mr Men and Little Miss and more.

Tonies, the children’s audio system, launches a raft of exciting new Tonies for young listeners of all ages this Easter, adding to its ever-growing library of stories, songs and educational content for kids.

The new Mr. Men Little Miss series follows the fun-loving and mischievous adventures of Mr. Tickle, Mr. Strong and Little Miss Sunshine. Perfect for older children, meanwhile, the new awe-inspiring National Geographic Kids’ collection will surprise and astonish with mind-boggling facts on space, dinosaurs, whales and penguins.

Kate Winslet brings to life a charming abridged version of Enid Blyton’s The Faraway Tree series, while the poetic tale of The Little Prince is set to enchant and inspire. Little Red Riding Hood also takes her turn on top of the Toniebox, sharing four classic fairy tales every child will adore, while Disney fans can indulge in the epic adventures of Toy Story 2, Cars 2 and Spirit Untamed. At the end of a busy day, Disney Baby Lullabies sets the tone for bedtime.

Liz Peters, head of Portfolio UK & IR, said: “We are delighted to welcome such a wide-range of fantastic new content to Tonies this spring. We’re proud to welcome the iconic Mr. Men Little Miss series to the Toniebox, as well as expanding our popular range of fairy tales, children’s classics and Disney favourites. We’re hugely excited about our new partnership with National Geographic Kids, which is set to inspire and ignite the explorer in every child.”

She added: “We’ve also worked with some top voiceover talent to record these audio productions, including Kathryn Drysdale of recent Bridgerton fame and beloved British actress Kate Winslet. There’s something to excite and entertain every child this month at Tonies.”

Silvia Figini, chief operating officer Sanrio –EMEA, India and Oceania, and Mr. Men –Worldwide, commented: “We are happy to partner with Tonies and to see Mr. Men Little Miss stories transposed into a new educational, fun and innovative format. We are confident that the timeless iconicity of Roger Hargreaves’ stories, combined with this immediate and accessible technology, will thrill children and parents alike.

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