VTech’s popular Toot-Toot on Tour campaign has featured the likes of the Houses of Parliament, the Sage in Gateshead and the Eden Project.
In September, VTech launched a daily giveaway on its social media accounts. Each day a different Toot-Toot vehicle was pictured within a different part of the county. Fans were then asked to identify where in the country the Toot-Toot Driver could be found, allowing 30 vehicles to be showcased each day.
The campaign attracted over 27,332 entries with a reach of over 431,866, clearly demonstrating the popularity of the range and how strong the fan base has become.
Toot-Toot on Tour was just one element of the Toot-Toot marketing campaign from VTech this year which featured a year-long Tiny Pop sponsorship, new above-the-line activity, web-episodes and a blogger ambassador programme.
Carla Prosser, digital marketing manager at VTech, commented: “The social media conversation has always been a central part of Toot-Toot Drivers’ success since the beginning when consumers were demanding extra track and new vehicles. The Toot-Toot on Tour campaign shows that fans still love to engage with this range.”