Top retailers make plans for Toy Fair

Published on: 8th December 2011

The British Toy & Hobby Association has reported a strong start to registration for January’s Toy Fair with pre-registration numbers ahead of this time last year.

Among the retailers already registered for 2012 are JD Williams, WH Smith, Waitrose, Waterstones, Toys R Us, ToyMaster, The Entertainer, Tesco, Smyths Toys, Shop Direct, Selfridges, Sainsbury’s,, Next, Mothercare/ELC, John Lewis and Harrods.

Annika Lucy Stiff, ELC Buyers Assistant/Mothercare, commented: “We love Toy Fair as we can visit all of our suppliers in one location. We plan to attend all three days and are hoping to find new and innovative products from new suppliers which we can introduce for SS13.”

Sue Gale from Toybox Toys: “I am a small toy business and a sole trader working from my home. I like Toy Fair because all the major toy companies are under one roof.”

Buyer, Frances Thornicroft said: I have just recently started a small business selling product to the childcare industry. I’m attending Toy Fair to increase the product line for my online business


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