Industry expertise and topical themes such as sustainability are in store for visitors to the Nuremberg toy fair in February.
Programme details have been announced for Spielwarenmesse, which runs from 2nd to 6th February and returns after this year’s hiatus caused by the pandemic.
Experts will lead talks on interesting and thought-provoking key themes of sustainability, trends in retailing and toys, and digitalisation and marketing. A new feature will be the Live on Stage presentation format.
The programme starts in the morning with LicenseTalks from Wednesday to Saturday from 10.30 -11.30am. Content will range from Making Sense of Streaming Platforms and What They Mean for Licensing and The Video Game Content Machine to Tap into Fandom and 10 Trends That Are Shaping 2022.
From 1-3 pm, the focus will be on presentations about changes and new challenges for retail in general and the toy sector in particular. These will be followed by different presentations every day on the megatrend Toys go Green. In the late afternoon, in the Live on Stage programme, exhibitors will take to the stage for the Toy Business Forum. In 20-minute slots, participating companies will present their businesses, product portfolios and new products to the trade visitors.
One of the key themes is the advance of digitalisation, which demands new solutions. On Thursday 3rd, Svenya Scholl will speak on digital point-of-sale, online visibility of retail businesses and the use of social media and will call on her practical experience as Project Consultant in the SME 4.0 Retail Competence Centre, sponsored by the Federal Ministry for Economic Affairs at IFH Köln.
Friday 4th will see the digital live streaming of a presentation by Dara Kossok-Spiess, Director of Network Policy and Digitalisation at the German Retail Association (HDE) in Berlin.
The topic of sustainability will have great overall significance at the Spielwarenmesse, and features in the special area Toys go Green in Hall 3A. On Wednesday, Belgian consultant Joeri Van den Bergh tackles the question of how sustainable sustainability is for a brand. Then on Thursday, speakers including Axel Dammler of Iconkids & Youth will discuss sustainability in toys and games.
There will also be a focus on new materials, technologies and trends. On Wednesday, a presentation by US toys and trends expert Reyne Rice, co-president of the International Toy Trade Magazine Association (ITMA), will turn the spotlight on sustainability and innovations and on Thursday, Achim Himmelreich from Berlin, Capgemini Deutschland points to the future of bricks-and-mortar retailing, drawing on developments in the market, results from research studies and best practices.
The extensive programme of talks in the Toy Business Forum is available online at www.spielwarenmesse.de/en/toybusinessforum. All presentations will be live streamed and simultaneously translated into German/English. No registration is required for the free presentations.
To register and for more information about Spielwarenmesse click here.