Over the course of the promotion, Match! readers will receive a total of 70 Top Trumps cards featuring the top players from around the globe. In addition, Top Trumps will play an integral part in the magazine’s editorial and pictorial content with a range of editorial features, quizzes, challenges and advertisements, as well as a full colour player poster each week featuring their associated Top Trumps card.
Match! has a readership of 194,000 football fans aged six years and above. Top Trumps has sold over 70m packs worldwide.
Fiona Hortopp, head of marketing at Winning Moves UK, commented: “This is the first time we’ve partnered with a magazine to give readers the opportunity to collect an entire pack of specially-created Top Trumps cards. This collaboration is a natural fit and enables us to bring Match! readers a very relevant new pack – perfect for existing fans and those yet to discover Top Trumps.”
Patrick Horton of Match! magazine added: “Match! is crammed full of fun, facts, interviews, posters, quizzes, competitions, results and stats and there’s an obvious synergy between our content and the game-play offered by Top Trumps. This is the perfect opportunity for us to give our readers even more value on top of the incredible content they get from us each week.”
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