Top Trumps takes digital to the classroom

Published on: 28th November 2012

Top Trumps is spearheading a new initiative to show today’s school kids that emulating Apple’s design genius is not an impossible dream.

Alongside new social video network Rockpack, Top Trumps is launching a Digital Heroes Top Trumps pack that will celebrate the individuals that have done most to shape our bold and vibrant digital world. The set will form part of the 2013 Top Trumps National Schools Tournament. The free-to-enter tournament features over 3,000 schools, with a potential reach of 300,000 children, aged 7-11.

Top Trumps and Rockpack want to prepare children by teaching them about technology; about the people behind the gadgets and websites they use; and giving them skillsets for our rapidly changing world. The Top Trumps pack will provide children with a set of readily identifiable role models.

Fiona Hortopp, Top Trumps’ head of marketing, said: “In the three years the Tournament has run, teachers have been effusive in their praise for Top Trumps as a mechanic for cross age-group. Firstly, it’s a superb method for camouflage learning – kids don’t realise they’re immersing themselves in, and engaging with, serious topics, because it’s a fun way to learn. Consequently, it’s a great way for teachers to tackle difficult and sensitive issues in an enjoyable way in the classroom.”

Every school that enters the 2013 Top Trumps Tournament will receive a free welcome pack worth over £35 that will include a Top Trumps Tournament Game, a Tournament poster and certificate. Participating schools will also receive packs of the ‘Digital Heroes Top Trumps’.


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