WORLD NEWS

TopBright expands into Europe

Published on: 18th June 2021

A branch office in Germany will be supported by headquarters in China to increase visibility of TopBright brands in Europe.

TopBright GM Jürgen Exner

TopBright has been internationally successful since 1989 with a wide range of high-quality, educational toys. The Chinese company has made it its mission to ignite the talents of children worldwide, and the company is now taking off in Europe.

In 2020, TopBright GmbH was founded as a subsidiary of TopBright Animation Corporation and is the contact point for the entire European market. A team led by managing director Jürgen Exner operates from Nuremberg, with Tobias Eberlein as head of sales and Tugce Gezgin as sales support manager. Martina Ganzbuhl is responsible for marketing. Together the team is pushing the development of the TopBright and Science Can brands in Europe and the internationalisation of the entire product range.

“With our branch office in Germany, a steadily growing team of experts and the support of the headquarters in China, we will increase the visibility of the Top Bright brands in Europe and develop them successfully together,” commented MD Jürgen Exner.

In order to be able to supply European partners with products quickly and effectively in the future, the company has opened a central warehouse in Germany. Consequently, the brand’s partners can benefit from short delivery times and reliable service, with immediate effect.

Last year, Tobias Eberlein spoke exclusively to Toy World about what the company has to offer. Many of the plans he discussed then have now come to fruition, achieving the company’s ambition for fast and uncomplicated availability of goods throughout Europe. You can read the interview here.

Retailers interested in working with TopBright should contact the team on  +49 (0) 911 / 816 79 589 or contact@topbrighttoys.de.

The TopBright website can be viewed here.

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