LICENSING NEWS

Topps appoints MI PR Global

Published on: 28th April 2016

The company has announced the appointment of MI PR Global to drive brand awareness of its latest entertainment line.

Topps-480Further to successful project based work in 2015, MI PR Global will continue to support Topps at key trade shows, as well as the planning and execution of a blogger ambassador campaign around its recently launched Star Wars Force Attax Extra collection.

“We were really impressed with the support and results MI PR Global gave to Topps last year,” said Louise Ramplin, head of entertainment marketing at Topps. “The team demonstrated an excellent understanding of our business as well as in-depth knowledge of the industry. We are thrilled to have them back on board this year and look forward to delivering some exciting projects.”

Kirsty Barr, director at MI PR Global, added: “We’re delighted to be working with Topps again this year. We’re looking forward to building on our partnership, and utilising our consumer PR, blogger and licensing industry expertise.”

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