Topps appoints Playtime PR for Match Attax

Published on: 10th August 2018

Topps has hired the specialist toys and games PR agency to manage PR activity for the 2018/19 season of Match Attax.

Handling both consumer and trade media relations, influencer outreach programmes and PR support for the extensive calendar of Match Attax live consumer events across the UK, Playtime will work with Topps from September on the new season launch.

Topps’ marketing director, Rod Pearson, commented: “Match Attax is an incredibly important brand to us and we’re looking forward to working with Playtime on the new season launch, bringing the trading card collection and game to an even wider audience of young football fans.”

Playtime PR’s founder and managing director, Lesley Singleton, added: “Match Attax is a phenomenal brand that attracts new fans and collectors every year. We’re looking forward to becoming an extension of the Topps team, seeking out every possible media opportunity for the brand and amplifying the fantastic marketing activities planned for the 2018/19 season.”


Friday Blog

On with the show…it’s the Friday Blog!

Panini launches FIFA World Cup Qatar 2022 collection

Schleich returns to Royal Dublin Horse Show with Teddy the Shetland Pony

John Adams bolsters team with new sales agent

Wizards of the Coast reveals new lineup

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members