Topps has hired the specialist toys and games PR agency to manage PR activity for the 2018/19 season of Match Attax.

Handling both consumer and trade media relations, influencer outreach programmes and PR support for the extensive calendar of Match Attax live consumer events across the UK, Playtime will work with Topps from September on the new season launch.

Topps’ marketing director, Rod Pearson, commented: “Match Attax is an incredibly important brand to us and we’re looking forward to working with Playtime on the new season launch, bringing the trading card collection and game to an even wider audience of young football fans.”

Playtime PR’s founder and managing director, Lesley Singleton, added: “Match Attax is a phenomenal brand that attracts new fans and collectors every year. We’re looking forward to becoming an extension of the Topps team, seeking out every possible media opportunity for the brand and amplifying the fantastic marketing activities planned for the 2018/19 season.”