Topps celebrated the launch of DreamWorks’ Trolls by hosting an exclusive screening of the film on 23rd October at Vue Leicester Square.
The event was attended by key partners, licensees, retailers, suppliers, press and their children. Prior to the screening, families were given the opportunity to enjoy many Trolls-related activities including selfie moments, competitions, face painting, puzzling and colouring, to name a few.
After enjoying the film, participants were treated to a goody-bag filled with Trolls items. Products were supplied by Trolls licensees including master toy partner Hasbro, Clementoni, Amscan, Ravensburger, Igloo Books, Qualatex and MV Sports.
“The occasion was big, bright and very colourful; everything you would expect for a Trolls event,” said Chris Rodman, vice president at Topps Europe. “We were delighted to have so many people attend and would like to thank everyone for supporting Topps by joining us at this special screening.
“We were extremely happy to support Topps in putting on this event, with Trolls being such a key launch for DreamWorks in 2016. We’ve been so impressed with the high quality of the Topps Trolls products, its marketing campaign and the efforts that went into the VIP screening,” added Becki Fleming, head of international franchise and UK head of marketing at DreamWorks Animation.