NEWS

Topps launches first blogger ambassador campaign

Published on: 5th May 2016

The campaign officially launched yesterday, and will focus on the latest Star Wars Force Attax Extra collection.

topps480Topps has selected three leading parenting bloggers to take part in this integrated campaign. Followers can expect blogs, vlogs, tournaments and dress-up activities throughout the three-month programme, as the bloggers build their Force Attax Extra collections.

“Working with bloggers is something which is new to us at Topps, but becoming more and more relevant in our industry,” said Louise Ramplin, head of entertainment marketing at Topps Europe. “We are very honoured to have three highly influential bloggers working with us for our first campaign, and we thought that 4th May, Star Wars Day, would be the perfect day for these bloggers to start their collection.”

 

RECENT ARTICLES

Geoff Sheffield joins The Entertainer

Argos to reopen 140 of its standalone stores

Kids@Play completes move to new site

Hong Kong extends visitor travel ban by three months

Bandai readies for relaunch of Harumika

Playmobil reveals latest Back to the Future toys

Kids India 2020 has been cancelled

Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening