The campaign officially launched yesterday, and will focus on the latest Star Wars Force Attax Extra collection.
Topps has selected three leading parenting bloggers to take part in this integrated campaign. Followers can expect blogs, vlogs, tournaments and dress-up activities throughout the three-month programme, as the bloggers build their Force Attax Extra collections.
“Working with bloggers is something which is new to us at Topps, but becoming more and more relevant in our industry,” said Louise Ramplin, head of entertainment marketing at Topps Europe. “We are very honoured to have three highly influential bloggers working with us for our first campaign, and we thought that 4th May, Star Wars Day, would be the perfect day for these bloggers to start their collection.”