NEWS

Topps launches official England collection

Published on: 2nd April 2014

The Match Attax Official England trading card game and Topps Official England World Cup stickers are hitting the shelves now.
The-England-Team750

They are the only sticker and card collectibles to feature the England team in the very latest official kit, and offers consumers the best value ever with packets of at least seven stickers costing just 25p.

Rod Pearson, marketing director at Topps, commented: “As an official partner of the England team, Topps is inviting football fans and their families up and down the land to get behind the nation’s squad. Topps’ official England trading card game and stickers are packed full with all the England players plus Brazil-bound superstars from all over the globe. The collectibles offer fans of all ages the opportunity to celebrate the excitement that this Summer’s sporting event will bring.”

Topps has also rolled back the price of its sticker packets to 25p for at least seven stickers. The last time the collectibles company retailed a tournament collection at 25p was for Euro 96; 18 years ago. Then, packets contained six stickers, whereas this year, there are at least seven players per packet. This year’s launch will also be 5p cheaper than its 1998 England World Cup Collection, making it the company’s best-value-ever collection.

Rod Pearson added: “This is great news for customers and a great opportunity for retailers; the 25p price-point will serve to engage more shoppers and make the collection more accessible, whilst our basket-spend data shows that people will be buying multiple packs – either two for 50p or 4 for £1, which will benefit retailers.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced

Selfridges owners closing in on agreement to sell department store

The Lego Group unveils Carousel of Creativity

The December issue of Toy World is out now

Tomy announced as European distribution partner for Orchard Toys

Wicked Uncle London tube advertising campaign underway

Toys2Market to distribute Traditional Garden Games

BTHA reassures industry on Toy Fair safety