The children’s collectibles tie in with themes of the NatGeo Wild channel and kids’ magazine.
Launching across multiple markets throughout EMEA and LATAM, beginning with the UK, the collection offers over 200 stickers, including special foil and shaped stickers of a wide range of animals. The stickers can be placed in a special National Geographic Kids-branded album containing information about the animals, tips on how to help the environment, fun facts and cute pictures of animals.
Reflecting the strong sustainability message that underpins a growing number of products in the National Geographic licensing programme, the range incorporates biodegradable packaging. Topps is using a biodegradable polybag for the UK and oxo-biodegradable polybags for the international markets. Both are new forms of packaging for Topps and used specifically for the National Geographic collection – a feature that Topps hopes eventually to roll out across its other licensed collections as well. The stickers – and all Topps stickers for a number of years – use Forest Stewardship Council (FSC)-approved material.
Both the album and the stickers are widely available throughout all launch markets. The Starter Pack, priced at £3.00, includes 25 stickers and sticker packets available at only 60p.
The Animals Sticker Collection is being supported by online and magazine ads including a national newspaper campaign. The collection also includes a competition that gives kids the chance to invite popular guerrilla geographer and creative explorer Dan Raven-Ellison to their school to speak about his adventures.
Steve Conner, UK sales director, Topps, commented: “The success of this partnership clearly demonstrates the popularity of both National Geographic Kids magazine and National Geographic’s unparalleled TV, publishing and online coverage of the animal kingdom. We are delighted with the response from all sectors of retail to our first National Geographic sticker collection.”