LICENSING NEWS

Rockpool Licensing seeks licensing partners for Tough Mudder

Published on: 18th November 2015

Rockpool Licensing is now looking at outdoor and wheeled toys as a potential fit for the brand.

Tough-Mudder-480Founded only six years ago, two million people have already tackled Tough Mudder courses worldwide. Designed by British Special Forces, the obstacles along the 10-12 mile courses are designed to foster teamwork and camaraderie, as well as engendering a huge sense of personal achievement. Over $10m has been raised by participants for charity.

Tough Mudder has also recently launched Mini Mudder, a one mile course with obstacles designed specifically for kids, also securing sponsorship from Robinson’s Fruit Shoots.

Rockpool Licensing is now looking at outdoor and wheeled toys as potential fits for the brand, with further thoughts for applying it to a board game. In addition, the company is looking to further develop the Mini Mudder brand, opening up category potential even more.

Vickie O’Malley, MD at Rockpool, commented: “The opportunities for licensees and promotional partners to tap into Tough Mudder’s values of teamwork, achievement, personal accomplishment and fun are very clear. Opportunities across sporting goods, apparel, publishing, health and fitness are just the start. Tough Mudder’s brand identity is so strong that the opportunity for promotional partnerships is very exciting indeed.”

To see Mini Mudder in action, watch the video below:

RECENT ARTICLES

Friday Blog

Beyond all expectations…it’s the Friday Blog!

Toy stalwart Dave Howard to retire

Exclusive: A look at Pocket Money and Collectibles

Brainstorm supports school recycling project

Spin Master details an exciting year for Paw Patrol brand

Exploding Kittens is now available on Nintendo Switch

UN and the Smurfs unite to present joint keynote at B&LIS

Moose Toys signs master toy deal for Fall Guys: Ultimate Knockout

Toy Trust launches Around the World in 80 Hours

Toy World welcomes new assistant editor Sam Giltrow