Rockpool Licensing is now looking at outdoor and wheeled toys as a potential fit for the brand.
Founded only six years ago, two million people have already tackled Tough Mudder courses worldwide. Designed by British Special Forces, the obstacles along the 10-12 mile courses are designed to foster teamwork and camaraderie, as well as engendering a huge sense of personal achievement. Over $10m has been raised by participants for charity.
Tough Mudder has also recently launched Mini Mudder, a one mile course with obstacles designed specifically for kids, also securing sponsorship from Robinson’s Fruit Shoots.
Rockpool Licensing is now looking at outdoor and wheeled toys as potential fits for the brand, with further thoughts for applying it to a board game. In addition, the company is looking to further develop the Mini Mudder brand, opening up category potential even more.
Vickie O’Malley, MD at Rockpool, commented: “The opportunities for licensees and promotional partners to tap into Tough Mudder’s values of teamwork, achievement, personal accomplishment and fun are very clear. Opportunities across sporting goods, apparel, publishing, health and fitness are just the start. Tough Mudder’s brand identity is so strong that the opportunity for promotional partnerships is very exciting indeed.”
To see Mini Mudder in action, watch the video below: