Toy companies join Natural History Museum’s licensing programme

Published on: 29th September 2023

The iconic British institution the Natural History Museum has signed a raft of new licensees that are poised to tell its countless stories through a range of new products.

The Natural History Museum has expanded its licensing programme with a line-up of new and returning partners, each with a story to tell through best-in-class product.

Alongside fashion, jewellery and calendar/diary publishing partners, the museum has welcomed a roster of best-in-class licensing partners in the toys and play categories. Galt (part of the Jumbo Group) has worked closely with the museum to develop a range of activity kits that will delight children and parents alike. Due to launch in spring/summer 2024, the ‘Let’s Learn’ range will use richly detailed illustrations alongside scientific accuracy to engage younger children in STEM play.

Playpress Toys will take inspiration from the museum’s iconic architecture, and association with the natural world and its inhabitants to create play sets that encourage imaginative play, whilst being sustainably made. Tonies, meanwhile, will work closely with the museum’s Licensing and Learning teams to develop audio content that engages curious minds with a series of fresh and entertaining stories.

All Jigsaw Puzzles will take advantage of the museum’s vast collection of creative assets and archives to create a range of jigsaw puzzles in a broad range of formats for the adult market, and IG Design UK is on board to develop gift sets and packaging.

Maxine Lister, head of Licensing at The Natural History Museum, said: “we’re thrilled to join forces with such an incredible roster of licensing partners, who are all innovators and leaders in their individual industries. We look forward to collaborating with them, and pushing the envelope on what heritage licensing can achieve.”


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