NEWS

Toy Essentials introduces Classic World wooden toy range

Published on: 13th October 2014

Toy Essentials has announced another pre-school collection to its expanding portfolio.

Classic World is the umbrella brand of a line of wooden toys. Based in China, Classic World has already established an international reputation for innovation and quality. Each product is designed with the input from a team of consultants who have a deep understanding of the developmental needs of children. The eco-friendly toys are also modelled from wood sourced only for sustainable forests.

Classic World lines that will be stocked by Toy Essentials range from a wooden kitchen through to a range of geometric puzzles. In between are building blocks, wooden construction kits and a rocking horse.

Sandra Cambridge, business director at Toy Essentials, said: “This is a highly prestigious collection for pre-schoolers – our key target market. Each of the pieces boasts outstanding design and exudes quality and craftsmanship. We are confident that Classic World will be a very real contender in the wooden toy sector.”

The range will be in stock in the UK from January 2015.

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