Toy Essentials introduces Classic World wooden toy range

Published on: 13th October 2014

Toy Essentials has announced another pre-school collection to its expanding portfolio.

Classic World is the umbrella brand of a line of wooden toys. Based in China, Classic World has already established an international reputation for innovation and quality. Each product is designed with the input from a team of consultants who have a deep understanding of the developmental needs of children. The eco-friendly toys are also modelled from wood sourced only for sustainable forests.

Classic World lines that will be stocked by Toy Essentials range from a wooden kitchen through to a range of geometric puzzles. In between are building blocks, wooden construction kits and a rocking horse.

Sandra Cambridge, business director at Toy Essentials, said: “This is a highly prestigious collection for pre-schoolers – our key target market. Each of the pieces boasts outstanding design and exudes quality and craftsmanship. We are confident that Classic World will be a very real contender in the wooden toy sector.”

The range will be in stock in the UK from January 2015.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+