Toy Essentials to distribute award-winning Popar toys

Published on: 9th April 2014

Toy Essentials has announced its appointment as the exclusive UK and Ireland distributor for Popar.

Popar is a multi-award-winning electronic play concept from the USA which employs the use of affordable augmented reality. Popar technology can be used with both Macs and PCs and applications are available for iPhone, iPad and Android phones and devices.

The initial Popar range in the UK will cover four key product areas: books, puzzles, charts and posters. Themes designed to appeal to primary school children include nature and science activities, and sports and fairytale applications.

Sandra Cambridge, business director, commented: “With a million children in UK under the age of 12 now in possession of a smartphone, electronic play activity is increasingly in demand. Popar is a perfect fit with the Toy Essentials portfolio with its emphasis on learning and target age group of children up to the age of 12.”

The Popar range is available to order now. For further information, you can contact the sales office on 01285 762 039 or at

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