NEWS

Toy Fair 2015 was a great success

Published on: 27th January 2015

More than 260 companies attended this year’s show, including 57 new exhibitors.Toy-Fair-WORDPRESS

Toy Fair TV was hosted by Anna Williamson and Gavin Inskip and exhibitors showcased their products live on 24 screens across the venue. The annual Toy Industry Awards were well attended at the London Science Museum.

Media coverage was strong, with broadcasts from Sky News, Channel 4, BBC South and Newsround. National print coverage included The Sun, The Star, The Daily Mail, Guardian, Daily Telegraph, Evening Standard and Metro.

“We would like to thank all of our exhibitors and the industry as a whole for helping make Toy Fair 2015 a success,” commented Majen Immink, head of Toy Fair Operations and Sales. “The continued support of the industry helps to make Toy Fair such a strong event at the beginning of the year. Thousands of exciting and innovative products were launched at Toy Fair this year and it kick-started what we all hope to be a successful year for the toy industry.”

Clive Richardson, marketing director at VTech, added: “It has been a great show this year and we have had a really positive response from the visitors to the VTech stand. All the products at our stand were brand new or a refreshed version of previous ranges due to launch in 2015 so it has been a great opportunity to showcase the exciting year VTech has planned ahead.”

Emma Owen, PR Manager at Lego, commented: “We have seen great quality media across all three days and have had some productive meetings. We particularly enjoyed meeting with a large number of bloggers who have sparked creative ideas for our strategy going forward. The show had a great buzz and didn’t disappoint.”

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