Toy Fair 2017 bookings showing strong progress

Published on: 26th May 2016

This year, Toy Fair will return to its usual midweek dates of Tuesday 24th to Thursday 26th January in Kensington, London.

Toy-Fair-2017-480Toy Fair has once again received a high returnee rate with more than 80% of returning exhibitors, excluding those new in 2016, having already rebooked their stands for 2017.

With eight months still to go, the show has also welcomed a number of new exhibitor applications. New exhibitors for 2017 include Bachmann Europe, Hippychick, Great Pretenders International, Legler, Indigo Jamm and Tasma Products, amongst others.

The Greenhouse Area, dedicated to start-up companies looking to break into the industry or those exhibitors requiring a smaller space, is now 75% full. A number of this year’s Greenhouse exhibitors are now looking to move out of the area and onto the main show floor to expand their stands following a successful show in 2016.

Majen Immink, head of Toy Fair operations and sales, commented: “We’re thrilled with the current amount of re-bookings, especially after what was a challenging year for the show in 2016. The high returnee rate reflects the endless support given to the show and demonstrates how important Toy Fair is to the industry. We are looking forward to welcoming exhibitors back in 2017 for another successful and vibrant Toy Fair.”

Potential 2017 exhibitors are encouraged to submit their online applications via, sooner rather than later, to avoid disappointment in what should be another buoyant year for Toy Fair and the toy industry.


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